SOCIAL MEDIA MANAGEMENT & CONTENT STRATEGY
Thoughtful content. Clear direction. A brand people connect with.
Maybe you have plenty of ideas, but struggle to turn them into consistent, engaging content. Maybe you're showing up online, but it doesn't quite reflect who you are or what makes your brand different. Or maybe you're simply ready to hand things over to someone who understands both the bigger picture and the creative details.
I help founders, personal brands and purpose-driven businesses build a thoughtful, cohesive online presence through social media strategy, content creation and ongoing management.
From figuring out what to say to actually creating and sharing it, I bring strategy, storytelling and creativity together to help your brand connect with the right people.
Less posting for the sake of posting. More content with intention, personality and purpose.
You have something worth sharing. Let's make sure people see it.
From the bigger picture to the little details.
WHAT I CAN HELP YOU WITH
03 — CONTENT CREATION & CREATIVE DIRECTION
Content that looks good, sounds like you and has something meaningful to say.
From thoughtful carousels and engaging captions to short-form video and visual storytelling, I bring together strategy and creativity to make content people actually want to spend time with.
With my background in photography, design and digital marketing, I can help bring the whole picture together — from the message to the visuals.
Copywriting · Carousel design · Reels & short-form video · Visual storytelling · Brand voice · Creative direction
Content that looks good, sounds like you and has something meaningful to say.
From thoughtful carousels and engaging captions to short-form video and visual storytelling, I bring together strategy and creativity to make content people actually want to spend time with.
With my background in photography, design and digital marketing, I can help bring the whole picture together — from the message to the visuals.
Copywriting · Carousel design · Reels & short-form video · Visual storytelling · Brand voice · Creative direction
04 — CAMPAIGNS & LAUNCH CONTENT
Have something new you're ready to share with the world?
Whether you're launching an offer, promoting an event, filling a retreat or introducing a new product, I can help bring your message to life through strategic, engaging content.
From the initial direction to a cohesive content campaign, we'll create a clear story that helps people understand why it matters and what to do next.
Launch strategy · Campaign planning · Promotional content · Content calendars · Social media campaigns
Have something new you're ready to share with the world?
Whether you're launching an offer, promoting an event, filling a retreat or introducing a new product, I can help bring your message to life through strategic, engaging content.
From the initial direction to a cohesive content campaign, we'll create a clear story that helps people understand why it matters and what to do next.
Launch strategy · Campaign planning · Promotional content · Content calendars · Social media campaigns
Good people building good things.
I'm particularly drawn to working with people and brands who care about what they're putting into the world.
That might be a founder building a personal brand, a wellness business connecting with its community, a creative entrepreneur with a new offer, or a purpose-driven organisation with a story worth sharing.
I especially enjoy working across:
What matters most isn't the industry. It's having something meaningful to communicate and being open to doing it with a little more intention.
I'm particularly drawn to working with people and brands who care about what they're putting into the world.
That might be a founder building a personal brand, a wellness business connecting with its community, a creative entrepreneur with a new offer, or a purpose-driven organisation with a story worth sharing.
I especially enjoy working across:
- Personal brands, founders & coaches
- Wellness, lifestyle & retreat businesses
- Creative, fashion & conscious brands
- Purpose-driven businesses & organisations
What matters most isn't the industry. It's having something meaningful to communicate and being open to doing it with a little more intention.
WHO I WORK WITH
SELECTED WORK
A little less talking. A little more showing.
Every brand has its own voice, audience and story. Here's a look at some of the content, social media projects and creative work I've helped bring to life.
Content strategy · Social media management · Campaigns · Content creation
Every brand has its own voice, audience and story. Here's a look at some of the content, social media projects and creative work I've helped bring to life.
Content strategy · Social media management · Campaigns · Content creation
03 — CREATE & CONNECT
Then we bring it to life through thoughtful content, consistent publishing and ongoing refinement based on what resonates with your audience.
Because good social media isn't just about being seen. It's about being understood, remembered and trusted.
Then we bring it to life through thoughtful content, consistent publishing and ongoing refinement based on what resonates with your audience.
Because good social media isn't just about being seen. It's about being understood, remembered and trusted.
Strategy first. Creativity always.
01 — UNDERSTAND
Before creating anything, I want to understand your business, your audience, your goals and what makes you different. Good content starts with asking the right questions.
02 — FIND THE DIRECTION
We'll establish a clear content direction, including your key messages, content themes, tone of voice and visual approach, so everything feels connected.
01 — UNDERSTAND
Before creating anything, I want to understand your business, your audience, your goals and what makes you different. Good content starts with asking the right questions.
02 — FIND THE DIRECTION
We'll establish a clear content direction, including your key messages, content themes, tone of voice and visual approach, so everything feels connected.
MY APPROACH
I’m a Swiss-Dutch brand & social strategist, web designer and photographer based between Cape Town and Switzerland.
I’ve spent more than a decade working across strategy, content, design and photography — always drawn to people, ideas and the stories behind them.
These days, my work sits somewhere between clarity and creativity: helping meaningful ideas take shape, look beautiful and feel human and intentional.
Hello, I'm Nina
Strategist by training. Creative by nature. Curious about almost everything.
Good social media starts with understanding what makes your brand different — and finding creative ways to bring that to life.
Whether you're looking for ongoing support, a fresh content direction or someone to take the creative work off your plate, I'd love to hear what you're building.