brand strategy &Web Design for Purpose-Driven Coaches

Clarify what you want to be known for—and turn it into a cohesive online presence that connects with the right clients.

Soulful Showit and Squarespace web design and personal brand strategy to help coaches build a clear, cohesive online presence that attracts the right clients.

A beautiful website alone isn’t enough. Without clear positioning, aligned messaging and a strategic client journey, even powerful coaching work can get lost online.

I help purpose-driven, wellness and business coaches clarify their personal brand and turn it into a soulful, high-converting online presence through **Showit and Squarespace web design, brand strategy and intentional website messaging**.

The result is a clear, cohesive website that reflects your work, builds trust with the right clients and guides them naturally from discovery to booking.

Strategic Web Design & Brand Direction for Purpose-Driven Coaches

Start with a Showit website Template

Launch faster with a strategic, customizable Showit template designed for coaches and personal brands.

No coding. No starting from scratch. Just a polished foundation you can make your own.

Templates from $197.

Prefer to DIY?

Soulful Web Design for Wellness & business Coaches

Your website is more than a place where people learn what you do — it’s where they feel who you are. The Aligned Website is a custom Showit or Squarespace experience designed to reflect the depth of your work and help you attract aligned clients with ease. A strategic, intuitive online presence that supports your coaching business every day.

The Aligned Website

Featured Service

You have expertise, ideas, and something meaningful to offer — but communicating it consistently online feels harder than it should

The Personal Brand Direction Intensive

The Personal Brand Direction Intensive is a focused private strategy experience designed to clarify your positioning, core message, content pillars, signature topics, brand voice, and visual direction.

You’ll leave with a cohesive personal-brand strategy and personalized 30-day content roadmap — so you know what you want to be known for, what to say, and how to show up consistently.

Clarify your message. Define your direction. Build a brand people remember.

Web Design, Funnel Design and personal brand strategy for Coaches Who Lead with Purpose

Why Work with Me

You’ve done the inner work. You’ve built your foundation. Now you want a personal brand and online presence that reflects your purpose, supports your growth, and connects deeply with the clients you’re meant to serve.

In my work I blend personal-brand strategy, content direction, soulful web design, strategic funnel creation, and intentional brand storytelling to help coaches build client-generating ecosystems that attract, nurture, and convert — with authenticity and ease.

Because your online presence isn’t just a design — it’s how people understand, experience, and connect with your work.

Creative Strategist, Designer & Photographer

Showit web designer for holistic coaches

A little bit about me...

Hey, I'm Nina

As a creative strategist, designer and photographer, I look at the bigger picture — how your ideas are positioned, how they take shape visually, and how people experience them across words, design and imagery.

I bring together strategy, messaging, visual direction, photography and web design to create a presence that feels clear, cohesive and unmistakably yours.

Your coaching transforms lives — your personal brand and online presence should reflect that. Together, we’ll we’ll clarify your direction or create a soulful, strategy-led website and funnel that helps the right clients find you, trust you, and say “yes” with ease.

You’re meant to be seen.
Let’s make it happen.

I’m so happy with how my new website turned out.
At the beginning, we talked about me, my work, and the designs I find appealing. And what can I say—Nina developed the basic framework for the website within a week and more than met my expectations. She then made adjustments based on my requests in a very straightforward way. I’m truly thrilled and absolutely in love with the design. Nina managed to highlight the essence of my work—even though we’ve never met in person. Our communication was always friendly, productive, and focused on the goal. I also like the choice of the Showit platform, and Nina gave me an introduction through short tutorials that were very easy to follow. Whenever I had questions, Nina was easy to reach; she got back to me quickly and was able to help me out. I can wholeheartedly recommend Nina’s work. Would you also like to highlight the essence of your work with a website? Then Tulua Design is the perfect choice for you!  Thank you, dear Nina, for your wonderful and heartfelt work! ❤️

Michelle

I’m absolutely thrilled with my collaboration with Nina! The planning was extremely well-organized from the very beginning, and she delivered exactly what I needed—and even exceeded my expectations. The design turned out even more beautiful than I could have ever imagined.

I was particularly impressed by her flexibility: If something wasn’t quite right afterward, she adjusted it right away. She also handled additional requests, such as for the newsletter, quickly and perfectly.

And all of this at a truly fair price-to-value ratio. I’ve paid significantly more in the past and was disappointed; with Nina, everything is just right: quality, service, and price are all in balance.

If you’re looking for a web designer: Nina is the one for you. You’ll love it!

Eva

Nina built my website. It was a great collaboration. She implemented everything exactly as I wanted (consistent with my branding) and designed it beautifully. I could always reach out to Nina with questions and received quick support. Thank you for your great work.

Michelle

I’m absolutely thrilled! Nina built my website as a yoga teacher in under 7 days – and it turned out even more beautiful than I imagined.

Price, quality, and outcome: simply perfect. And the best part? I barely had to lift a finger. Truly a heartfelt recommendation! <3